Brand’s designer, Karoline, has spent her entire career in design industry working on a variety of projects from digital media to fashion. However, it was the fashion industry and the desire to create beautiful products that felt the closest to her heart.
It was the memories from childhood that sparked her interest in fashion. Set in idyllic countryside, from the very young age Karoline watched her grandmother sew dresses for local customers on an old industrial machine. Satin, jersey and lace swatches scattered around the house laid the imaginative ground for her design aesthetics. It wasn’t until later in her life, inspired by extensive travels, her nomadic lifestyle that she decided to pursuit the same path as her grandmother. And this is when L’atelier London brand was born.